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Refine your media strategy with more informed decisions

Move beyond backward-looking reports. Iridio’s custom Media Mix Modeling (MMM) solution delivers high-speed, unified insights that allow you to measure, plan, and forecast media performance with a competitive edge.

Mixed Media Modeling by Iridio

Unify Measurement and Strategy

In partnership with Keen Decision Systems, our custom Media Mix Modeling (MMM) solution combines Keen’s proprietary Marketing Elasticity Engine, Iridio’s award-winning Consumer Graph℠, and deep expertise in full-funnel strategies.

Balance short-term performance and long-term growth. Our advanced data science ensures that every data point is translated into a strategic recommendation that drives meaningful business results.

We help answer strategic questions

Our MMM helps you answer the critical questions driving your marketing strategy and impact:


  1. What is the full-funnel incremental impact of our total marketing spend on revenue and profit?
  2. How much can we spend until we reach diminishing returns by channel and by week/month/year?
  3. Should I expand my mix to new channels?
  4. How much is marketing driving my business vs. other environmental factors such as promotions, distribution, or inflation?
  5. What is the ideal spend to hit a revenue goal, and what is the business impact if I spend more or less?

Harness our competitive advantage

Measure and forecast outcomes across the entire marketing ecosystem without relying on Personally Identifiable Information (PII). Iridio’s MMM delivers:

We forecast marketing ROI with a Mean Absolute Percentage Error (MAPE) of just 4%, significantly outperforming the industry standard of 5-15%. This precision allows us to model outcomes for full-funnel marketing efforts and their direct impact on your P&L.

Stop waiting for annual retrospective reviews. Iridio provides rapid model results and strategic plan recommendations, enabling flexible, real-time decision-making over outdated analysis. Our solution moves from reporting to planning optimization, providing ideal investment and flighting strategies to meet both revenue and brand growth goals.

Iridio measures incremental channel effectiveness and ROI while unifying disconnected measurement approaches. This ensures your brand growth is aligned with tangible sales impact across print and digital channels.

Our approach uses triangulation to model and forecast using different methodologies, reporting on incrementality and decomposition while creating a learning loop for continuous refinement.

Ready to optimize your investment?

Get in touch today to learn how Iridio’s Custom Media Mix Modeling can help
you refine your strategy and make your media dollars work harder.

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