Iridio | Resources

Explore our hub of insights, client success stories, and thought leadership

Featured Blog Series

Elevated Marketing Through Design Optimization

01

The Power of Pre-Launch Review

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02

Message Clarity Best Practices

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03

Attention Appeal Best Practices

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04

Visual Hierarchy Best Practices

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05

Mental Match Best Practices

Coming August 17
06

Brand Recognition Best Practices

Coming August 24
07

Emotional Influence Best Practices

Coming August 31
08

Target Audience Relevance Best Practices

Coming September 08
09

Credibility Best Practices

Coming September 14

Research Reports

The 2026 Marketing Predictions Report

Discover data-driven insights on trends, AI integration, marketing spend, and driving measurable results as a new year approaches.

READ NOW The 2026 Marketing Predictions Report

The 2025 Critical Communications Consumer Study

RRD’s recent research highlights six key findings to inform brands’ critical communications strategies — and help them stand out.

READ NOW The 2025 Critical Communications Consumer Study

The 2025 Marketing Priorities Report

This report highlights four key themes shaping marketing priorities: risk and uncertainty, technology, economic headwinds, and evolving consumer expectations.

READ NOW The 2025 Marketing Priorities Report

State of Digital Grocery: In-Store Media Monetization

Grocery Doppio conducted a survey of grocery executives to understand the state of retail media networks and how they are being integrated into the store.

READ NOW State of Digital Grocery: In-Store Media Monetization

2024 CPG + Grocery Consumer Report

RRD’s 2024 Consumer Report dives deep into the intricate landscape of the consumer packaged goods (CPG) and grocery sectors.

READ NOW 2024 CPG + Grocery Consumer Report

You Have Loyalty Members. Now What?

Get the tools and knowledge needed to navigate next-gen marketing with confidence and finesse.

READ NOW You Have Loyalty Members. Now What?

Blogs

The Retailer’s Guide to Marketing Resilience: 10 Challenges — and How to Solve Them, Part 1

Achieving retail success in 2026 requires marketers to take a hard look at their current strategies and ask themselves some difficult questions.

READ NOW The Retailer’s Guide to Marketing Resilience: 10 Challenges — and How to Solve Them, Part 1

The Retailer’s Guide to Marketing Resilience: 10 Challenges — and How to Solve Them, Part 2

Here, in part two, we’ll dive into five additional challenges that retailers are faced with and again provide actionable solutions

READ NOW The Retailer’s Guide to Marketing Resilience: 10 Challenges — and How to Solve Them, Part 2

Creative Is Your Biggest Performance Lever. Are You Treating It That Way?

Discover how a unified creative operating model eliminates organizational silos to unlock continuous campaign performance.

READ NOW Creative Is Your Biggest Performance Lever. Are You Treating It That Way?

Composable Technology: The Cure for the Complex MarTech Stack

Irido experts define what composable means, why it’s critical for modern marketing, and how leaders can build a flexible, efficient stack.

READ NOW Composable Technology: The Cure for the Complex MarTech Stack

How Creator Content Powers Discovery, Search, and Growth

Creator-led content powers brand discovery in the age of AI search and social media. Human influence has become the new engine for measurable growth.

READ NOW How Creator Content Powers Discovery, Search, and Growth

Moving Beyond Visibility: Turning Marketing Data into Real Business Outcomes

Many organizations are swimming in metrics but starving for actionable insight. The goal is to understand what happened, why it happened, and what to do next.

READ NOW Moving Beyond Visibility: Turning Marketing Data into Real Business Outcomes

From Data Swamp to Strategic Insight: Building a Trustworthy Data Foundation

The real challenge for modern marketers is cutting through the data noise to get to something truly meaningful

READ NOW From Data Swamp to Strategic Insight: Building a Trustworthy Data Foundation

Strategy and Creative in Harmony: Orchestrating Modern Marketing Outcomes

Success today is often defined by how well strategy and creative can not only coexist, but truly thrive together.

READ NOW Strategy and Creative in Harmony: Orchestrating Modern Marketing Outcomes

The Role of the Modern CMO: From Brand Steward to Everything Else

In this episode of The Orchestration Podcast by Iridio, Andy Johnson sheds light on how the marketing landscape is rapidly transforming

READ NOW The Role of the Modern CMO: From Brand Steward to Everything Else

When Marketing Gets Complicated, Measurement Must Get Smarter

The marketing conversation should surround clarity, incrementality, comprehensive measurement, and strategic allocation.

READ NOW When Marketing Gets Complicated, Measurement Must Get Smarter

Transparency: The Key to Unlocking Connected TV’s Potential

Here, we’ll take a look at CTV’s transparency challenge and how marketers can benefit when transparency is achieved.

READ NOW Transparency: The Key to Unlocking Connected TV’s Potential

Media Mix Modeling: Your Secret Ingredient for Marketing Success

Media mix modeling can help you create a repeatable recipe for driving revenue, leads, foot traffic, or whichever KPI matters most for your organization.

READ NOW Media Mix Modeling: Your Secret Ingredient for Marketing Success

How Contextual Targeting Hits Different

Contextual targeting has been around since the start of advertising — but modern applications bear little resemblance to those from the past.

READ NOW How Contextual Targeting Hits Different

The 10 Busiest Shopping Days of the 2025 Holiday Season — and 3 Ways Retailers Can Win

Christmas timing may affect this year’s holiday shopping season — influencing when consumers browse, buy, and budget.

READ NOW The 10 Busiest Shopping Days of the 2025 Holiday Season — and 3 Ways Retailers Can Win

The Composable Dilemma: Choosing Between CDPs, SaaS Platforms, and Data Warehouses

This blog explores three primary approaches to data organization and utilization: the EDW traditional SaaS CDPs, and composable CDPs.

READ NOW The Composable Dilemma: Choosing Between CDPs, SaaS Platforms, and Data Warehouses

Smarter, Faster, and More Human: How AI Transforms Business Communications

RRD's Brian Cox and Nicholas Michel are helping clients harness AI technology in ways that balance efficiency with the human touch that customers expect.

READ NOW Smarter, Faster, and More Human: How AI Transforms Business Communications

4 Shifts Reshaping Marketing Strategy in 2025

RRD’s 2025 Marketing Priorities Report explores how leaders across industries are adapting to a rapidly changing environment.

READ NOW 4 Shifts Reshaping Marketing Strategy in 2025

Personalization Done Right: Building Trust Without Overstepping

As brands race to harness data and AI to tailor every touchpoint, there’s a growing risk of personalization that crosses the line from helpful to unsettling.

READ NOW Personalization Done Right: Building Trust Without Overstepping

Is Your Marketing Data Warehouse Ready for the Age of AI?

AI is rapidly reshaping how marketers interact with data, and your data warehouse could be the key to unlocking its full potential.

READ NOW Is Your Marketing Data Warehouse Ready for the Age of AI?

3 Must-Know Strategies to Target Your Best Customers in 2025

By combining first-party data with predictive analytics and consumer insights, marketers can model behavior, identify high-value audiences, and engage buyers.

READ NOW 3 Must-Know Strategies to Target Your Best Customers in 2025

RRD Ranks in Top 20 on Ad Age Agency Report for Seventh Consecutive Year

For the seventh consecutive year, RRD has been named one of the world’s biggest agencies, ranking 16th in Ad Age’s 2025 Agency Report

READ NOW RRD Ranks in Top 20 on Ad Age Agency Report for Seventh Consecutive Year

Swinging for the Fences: Optimizing Omnichannel Strategies

The question for marketers is: How can we fine-tune our marketing strategies in order to close the gap on these near misses?

READ NOW Swinging for the Fences: Optimizing Omnichannel Strategies

10 Challenges Life Science Companies Must Confront in 2025

What follows are 10 critical factors currently putting life sciences companies through their paces as they strive to confront today’s industry realities.

READ NOW 10 Challenges Life Science Companies Must Confront in 2025

10 Essential Strategies to Strengthen Customer Experience & Loyalty

In today’s competitive market, where customers have endless choices, customer experience is a critical deciding factor for long-term loyalty.

READ NOW 10 Essential Strategies to Strengthen Customer Experience & Loyalty

Seamless Omnichannel Experiences: The Key to Boosting Engagement and ROI

By leveraging AI and predictive analytics brands can create the seamless omnichannel experiences that today’s shoppers demand.

READ NOW Seamless Omnichannel Experiences: The Key to Boosting Engagement and ROI

Driving Customer Engagement Through Effective Personalization

Advanced personalization tactics can enhance customer retention and engagement by leveraging data insights to deliver tailored experiences.

READ NOW Driving Customer Engagement Through Effective Personalization

Case Studies

Data-Driven Expansion Boosts Sales for American Furniture Warehouse | Retail

Iridio by RRD’s customer data marketing platform helps American Furniture Warehouse unlock new markets, increase sales by 55%

READ NOW Data-Driven Expansion Boosts Sales for American Furniture Warehouse | Retail

CTV and Print Integration Boost Response Rates, Loyalty | Retail

Iridio by RRD deploys multichannel strategy for furniture retailer, increasing reach and advancing consumer engagement

READ NOW CTV and Print Integration Boost Response Rates, Loyalty | Retail

NAFI’s Mentor Magazine Advances Excellence in Flight Instruction | Education

RRD supports the National Association of Flight Instructors' rebrand with expert print execution, proprietary Digimag® digital editions

READ NOW NAFI’s Mentor Magazine Advances Excellence in Flight Instruction | Education

Custom-Built On-Site Creative Team Drives Client Goals | Retail

In trying to create diverse in-store visuals, a major American home improvement retailer struggled to maintain adherence to its established brand.

READ NOW Custom-Built On-Site Creative Team Drives Client Goals | Retail

Digital Marketing Efforts Increase Sales, Amplify Traffic for Supermarket Chain | Retail

Iridio by RRD’s circular display and dynamic OTT advertising solutions engage supermarket chain's shoppers at the local level

READ NOW Digital Marketing Efforts Increase Sales, Amplify Traffic for Supermarket Chain | Retail

Revamped Digital Strategy Drives Surge in Store Visits | Retail

Iridio by RRD’s comprehensive search optimization and social media solutions help furniture retailer surpass Black Friday goals

READ NOW Revamped Digital Strategy Drives Surge in Store Visits | Retail

Smarter Targeting and Omnichannel Activation Strengthen Market Performance | Retail

Iridio by RRD’s comprehensive predictive data and digital solutions enhance performance for a leading specialty furniture retailer

READ NOW Smarter Targeting and Omnichannel Activation Strengthen Market Performance | Retail

Omnichannel Strategy Boosts ROAS, Response Rates for Furniture Retailer | Retail

Iridio by RRD’s predictive data and omnichannel solutions deliver improved performance across print and digital channels

READ NOW Omnichannel Strategy Boosts ROAS, Response Rates for Furniture Retailer | Retail

CPG Company’s Products Score Significant Win with Supermarket Promotion | Retail

Iridio by RRD’s cross-device display solution converts consumers’ appetite for Asian-inspired meals into online impulse purchases

READ NOW CPG Company’s Products Score Significant Win with Supermarket Promotion | Retail

Podcasts

Separating Breakthroughs from Distractions

We discuss how marketing leaders can move their businesses forward by balancing market noise with authentic client feedback.

LISTEN NOW Separating Breakthroughs from Distractions

Bringing It All Together: The Power of Marketing Orchestration

We explore how breaking down legacy silos can transform mismatched messaging into a state of harmony driven by real-time data and shared accountability.

LISTEN NOW Bringing It All Together: The Power of Marketing Orchestration

Data, Expertise, and the Composable Future

We explore the idea of composable technology - what it is, why it matters, and how to build a MarTech stack that truly works better for your business.

LISTEN NOW Data, Expertise, and the Composable Future

Measurement that Improves Outcomes

In a marketing landscape with so much data available, how do we go from seeing the information to truly understanding and driving insight?

LISTEN NOW Measurement that Improves Outcomes

Data Without the Noise

Data experts Kevin Bell and Tanner Trimble discuss how to build a data strategy that cuts through the noise and delivers real business value.

LISTEN NOW Data Without the Noise

The New CMO Playbook: Data, Disruption, and Doing More with Less

Andy Johnson, leader of RRD's Iridio, shares insights into how marketers can navigate increasing complexity in a challenging macroeconomic environment.

LISTEN NOW The New CMO Playbook: Data, Disruption, and Doing More with Less

When Creative and Media Click

Vice Presidents Panos Anadiotis and David Gacsko explore how creative and media can not only coexist but thrive together.

LISTEN NOW When Creative and Media Click

Webinars

Four Fixes Before They Tune Out: How to Keep Your Customers Engaged

RRD experts Evan Cunningham and Jennafer Brechtel-Higgins share the most actionable insights from consumer research on critical business communications.

WATCH NOW Four Fixes Before They Tune Out: How to Keep Your Customers Engaged

How Leading Brands Turn First-Party Data into Powerful Outcomes

Catherine Chen, VP of Digital Sales at RRD, joins three panelists to discuss how to leverage first-party data effectively.

WATCH NOW How Leading Brands Turn First-Party Data into Powerful Outcomes

AI-Driven Transformation in Regulatory Communications: Optimizing Customer Experience and Operational Efficiency

Join Aspire CCS and RRD for a webinar exploring how AI is reshaping the industry — and why embracing this change is critical for maintaining a competitive edge.

WATCH NOW AI-Driven Transformation in Regulatory Communications: Optimizing Customer Experience and Operational Efficiency

3 Key Actions for Amplifying Your In-Store Brand Influence in 2025

Register now for this webinar, where industry leaders improve the customer path to purchase and lift sales for both brands and retailers.

WATCH NOW 3 Key Actions for Amplifying Your In-Store Brand Influence in 2025