Pair the power of TV with the efficiency of digital
Looking to tap into the growing audience of TV streamers? Iridio’s CTV provides ad experiences on premium inventory across every major streaming device and app.
The Iridio
Difference
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INTELLIGENCE
INTELLIGENCE
Unify layers of online and offline data and insights — anchored to the household-level — to inform actionable intelligence.
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PRECISE TARGETING
PRECISE TARGETING
- Connect billions of everyday behaviors and location signals to identify high-intent consumers with Iridio’s award-winning Consumer Graph℠.
- Deploy our Household Connect targeting layer to build digital identities at the household level — unlocking greater efficiency, scale, and precision in reaching your ideal audience.
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MULTICHANNEL INTEGRATION
MULTICHANNEL INTEGRATION
Activate seamlessly across the consumer funnel and re-target to display and paid social for increased engagement and conversion.
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TRANSPARENT REPORTING
TRANSPARENT REPORTING
Track performance with advanced tools and insights that go beyond traditional metrics — capturing household reach, high-responding audience segments, and real-world impact on sales and visits.
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END-TO-END MANAGEMENT
END-TO-END MANAGEMENT
Streamline execution, boost compliance, and drive strategic consistency with full-service, integrated support.
Enhance your CTV programming
Reach your audience wherever they are without relying on subscriptions. Iridio’s access to content across expansive premium inventory gives you the flexibility to build a custom strategy.
Optimize across premium inventory, including leading devices, applications, and the most popular platforms.
Gain access to YouTube’s 236MM users and inventory normally restricted by walled gardens.
CTV’s unique technology includes 88 genres built in-house, leveraging advanced AI and machine learning to pinpoint the ideal streaming content for maximized relevancy.
Leverage the support of our creative team to develop high-impact CTV ads. Our Creator Content Studio provides access to in-demand creators developing authentic, brand-aligned content for use across digital and social channels.