Pair the power of TV with the efficiency of digital
Looking to tap into the growing audience of TV streamers? Iridio’s CTV delivers ad experiences on captive audience inventory across every major streaming device and app.
The Iridio
Difference
Don’t chase volume. Protect value.
-
CHANNEL IDENTIFICATION
CHANNEL IDENTIFICATION
Ensure valuable transparency with verified inventory and enterprise-grade accuracy. Iridio labels — and reports on — category and channel-level data for campaign placement, providing actionable insights into where your media was served.
-
CAPTIVE AUDIENCE INVENTORY
CAPTIVE AUDIENCE INVENTORY
Prioritize leading networks, genres, and apps to reach your audience via top-watched content at competitive rates.
Gain access to YouTube’s nearly 255MM users — and inventory normally restricted by walled gardens.
-
ENHANCED RELEVANCY
ENHANCED RELEVANCY
Increase engagement while reducing viewer fatigue. Iridio’s proprietary contextual engine layers genre into your targeting strategy at no additional cost.
-
PRECISE TARGETING
PRECISE TARGETING
Connect billions of everyday behaviors and location signals online and offline to identify high-intent viewers with Iridio’s award-winning Consumer Graph℠.
Deploy our Household Connect targeting layer to build digital identities at the household level — unlocking greater efficiency, scale, and precision in reaching your ideal audience.
-
CREATIVE THAT CONNECTS
CREATIVE THAT CONNECTS
Develop high-impact CTV ads for local or national buys with our creative expertise.
Access Iridio’s Creator Content Studio for in-demand creators developing authentic, brand-aligned creative for use across digital and social channels.
-
MULTICHANNEL INTEGRATION
MULTICHANNEL INTEGRATION
Activate seamlessly across the consumer funnel and re-target to display and paid social for increased engagement and conversion.
-
TRANSPARENT REPORTING
TRANSPARENT REPORTING
Know when your ads are served, where they’re served, and what they’re served on.
Track performance in real-time with dashboards and insights that go beyond traditional metrics. Capture household reach, high-responding audience segments, and real-world impact on sales and visits.
-
END-TO-END MANAGEMENT
END-TO-END MANAGEMENT
Deploy a custom strategy and streamline activation with full-service, integrated support.