Advanced Targeting

Innovative

Targeting

• CONSUMER GRAPH^℠

  CONSUMER GRAPH^℠

  Reach high-potential audiences at every touchpoint. Iridio’s award-winning, patented Consumer Graph technology connects online and offline data across hundreds of millions of households.

  Build your best strategy

  • Create an ideal audience profile by leveraging extensive data across consumer interests, demographics, purchase behavior, store location, coupon redemption, and more.
  • Target audiences by radius, ZIP code, or market using deep intelligence and proprietary data.
  • Reach billions of devices via precise, real-time targeting by tapping into advanced technology.
• HOUSEHOLD CONNECT^℠

  HOUSEHOLD CONNECT^℠

  Deliver privacy-safe, scalable digital profiles and empower your team to connect with consumers in new, innovative ways.

  • Reach digital households safely — and with precision. Iridio’s patented technology groups devices by behavior and location without relying on cookies or device IDs.
  • Engage like-minded consumers across print and digital channels by associating digital households with physical addresses.
• CONTEXTUAL ADVERTISING

  CONTEXTUAL ADVERTISING

  Improve relevance, maintain privacy, and enhance brand safety

  Match the right message to consumers in the right mindset. Through intelligent AI and machine learning, Iridio dynamically aligns your ads with brand-safe, high-relevance content.

  • Relevance that scales: Iridio’s advanced contextual engine scans up to 6 million web pages daily to match your ads with the most relevant content.
  • Targeting with nuance: AI-powered natural language processing goes beyond rigid taxonomies, giving you the freedom to tailor messaging and placement based on context, not just keywords.
  • Heightened performance through deeper understanding: Sophisticated text comprehension places your ads in the right environments, improving quality, contextual alignment, and campaign outcomes.
  • Privacy compliance without sacrificing precision: Deliver highly relevant ads without using cookies or personally identifiable information, keeping your brand in alignment with privacy standards.
  • Combine targeting to unlock greater performance: Iridio’s Contextual Targeting and Consumer Graph solutions work together to optimize placements, enhance audience reach, and drive better results.