Advanced Targeting

Innovative

Targeting

• CONSUMER GRAPH^℠

  CONSUMER GRAPH^℠

  Reach the right household at the right moment — across every channel.

  Build your best strategy

  • One identity, no competing views: Our single, proprietary identity graph resolves 98% of U.S. households — 130MM+ households and 8.6B connected devices.
  • Deep, current signals: Reach your ideal audience with demographics, purchase and coupon behavior, finance and credit tier, healthcare indices, retail and auto data, and visit-likelihood — 16,000+ attributes, refreshed with 124B daily intent and 33B daily location signals.
  • Full-funnel activation: Target by radius, ZIP code, or market, then activate the same identities across CTV, display, social, DOOH, email, shared mail, and print.
  • Closed-loop measurement: Audience, activation, and results run on one graph, so each campaign starts smarter than the last.
  • Expanding the foundation: Iridio’s partnership with TransUnion® adds household-level signals, sharpening lookalikes and closing the gap between online and offline outcomes.
• CONTEXTUAL ADVERTISING

  CONTEXTUAL ADVERTISING

  Improve relevance, protect privacy, and strengthen brand safety

  Match ads to page meaning and consumer engagement in real-time using NLP, sentiment scoring, and document embedding.

  • Relevance that scales: Iridio's AI crawls and indexes over 5 million web pages daily, updating segments without manual recuration.
  • Targeting with nuance: NLP reads a page's meaning and tone rather than matching keywords — distinguishing the NFL from European soccer so campaigns reach the right content.
  • Privacy without sacrificing precision: Matching runs on content and context alone — without cookies or personally identifiable information.
  • Combine targeting for greater performance: Iridio’s Consumer Graph overlays audience identity onto contextual signals, adding the “who” and “where” to the “what.”
  • One platform, fewer handoffs: Audience building, media delivery, and measurement run on a single integrated stack, with no data loss between systems.
  • Proven performance: Contextually matched ads are 50% more likely to be clicked and convert 30% better than non-contextual ads.¹ About 80% of consumers prefer ads that skip their data and engage more with matching content.²

  Learn More with our
  guide to contextual intelligence

  1| Silverpush, Contextual Advertising Guide: 2025;  2| GumGum, Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads