Technology

Initiate authentic consumer connections with patented, award-winning technology you can’t find anywhere else.

From design to deploy, Iridio's platform is fueled by cloud-native architectures, AI, and automation — and built for seamless integration into your ecosystem.

PLAN, EXECUTE, AND OPTIMIZE YOUR MARKETING STRATEGY WITH IRIDIO’S PURPOSE-BUILT TECH STACK

• TARGETING

  TARGETING

  Leverage Iridio’s proprietary technology — including the patented, award-winning ConsumerGraph^℠ and Household Connect^℠ — to identify and reach high-intent consumers.

• DATA MANAGEMENT AND AUDIENCE INSIGHTS PLATFORM

  DATA MANAGEMENT AND AUDIENCE INSIGHTS PLATFORM

  Strengthen personalization and decision-making via Iridio’s smart data hygiene and segmentation.

• INTEGRATED DMP AND DSP

  INTEGRATED DMP AND DSP

  Increase efficiency with a tech stack that can build an audience, deliver media, and measure impact from a single platform.

• DYNAMIC CREATIVE OPTIMIZATION

  DYNAMIC CREATIVE OPTIMIZATION

  Deploy machine learning to customize highly-tailored ads in real time.

• CONTENT AUTOMATION

  CONTENT AUTOMATION

  Scale content on-demand with proprietary solutions, including RRD RemediAd^℠ and RRD AP-Pro^℠, that combine automation, process transformation, and decades of world-class CX expertise.

• BRAND-SAFE AND PRIVACY-FIRST APPROACH

  BRAND-SAFE AND PRIVACY-FIRST APPROACH

  Activate with confidence with Iridio’s best-in-class brand safety and protection protocols.