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Design Optimization Series

Design Optimization: A Professional Blog Series

In this nine-part series, Iridio by RRD experts highlight why design quality is critical to campaign performance.

Marketing strategy has never been more precise — or more expensive. As brands invest heavily in advanced targeting, automation, and optimization, the cost of getting noticed continues to rise. However, brands are still wasting money on ineffective digital ads.

Design quality alone accounts for a significant portion of a campaign's sales ROI. This series explores the eight best practices that separate creative that captures attention from creative that simply takes up space. We also lay out a framework for evaluating designs before they go live.

July 20 Kelsey Vogel

Marketing strategy has never been more precise — or more expensive. Yet many campaigns still fall short. Here is why pre-launch design review is critical to overall campaign ROI.

Read NowThe Power of Pre-Launch Review

July 27 Evan Cunningham

Why clarity is the vital foundation of every design, and what you can do to ensure your message connects with the mind as quickly as it captures the eye.

Read NowMessage Clarity Best Practices

August 03 Evan Cunningham

We cover what works in a digital and print environment and some of the most common ways a design misses its window before the viewer has read a single word.

Read NowAttention Appeal Best Practices

August 10 Evan Cunningham

We cover why competing visual weights are the most common hierarchy failure and what eye tracking research tells us about how people interact with a design.

Read NowVisual Hierarchy Best Practices

August 17 Evan Cunningham

We look at how viewer expectations shape comprehension, why timing and context matter, and what happens when design and audience expectations are out of step.

Read NowMental Match Best Practices

August 24 Evan Cunningham

We cover why logo strategy deserves more intentional thought, how co-branded executions can undermine recognition, and why consistency is an undervalued asset.

Read NowBrand Recognition Best Practices

August 31 Evan Cunningham

We look at strategies for emotional connection, what the peak-end principle means, and how image selection can resonate instead of simply inform.

Read NowEmotional Influence Best Practices

September 08 Evan Cunningham

We explore what it looks like when a design successfully reflects the intended viewer — and why audience insights so often fail to translate to execution.

Read NowTarget Audience Relevance Best Practices

September 14 Evan Cunningham

In the last chapter of this series, we cover the details that quietly build or erode trust, and why they deserve more attention than they typically get.

Read NowCredibility Best Practices

Turn attention into growth.

Iridio represents a strategic expansion of creative, media, data + analytics, and marketing technology within RRD. As an integral part of our legacy and commitment to delivering performance-driven solutions, we meet the evolving needs of our clients and their customers.